“Distribution is King, Content is Queen” and not the self-congratulatory vice-versa often heard. I ask: (Forgive the innate archaic sexism in the analogy) What use is a beautiful, regal, benevolent Queen if the toothless King has no lands, and cannot defend his Kingdom? What hurts the Singapore print market surely has to be the circulation [...]
Founding a startup is kinda like one of humankind’s most miraculous feats, walking. Walking, as someone puts it, is the act of constantly catching yourself from falling — which is why this action remains so elusive for robotic bi-peds. As a business owner, we are constantly “falling” as well. If you’re doing something disruptive or [...]
The watch-focused Instagram account with 1.7 million followers buys a print presence. Because brands still value print.
Once you adopt the thinking of the buy-side, then your sell-side pitches will be more effective.
“If we don’t end up working together, we can still be friends” is a refrain that is so obvious but something I’ve felt compelled to include in conversations lately.
It’s not a sexy pursuit. You’re fighting for survival right from the start.
It’s no surprise that Irish MMA fighter Conor McGregor has given us the latest strategic gems in competing with the big boys.
Part of growing old(er) includes being wiser and more cognisant of yourself. It means being comfortable with who you are, and what you have become.
Far be it for me to stick my neck into the PR business but when the successful agencies win most of the accounts, sure, the economies of scale and influence work. But only for a short while (after the big high-cost publicity event). The resource allocation and prioritization sets in pretty soon into the mandate [...]
When business was booming, nobody asked questions about where you were spending your ad monies.